Get clearer about the exact moment your coaching becomes useful.

The Moment Map helps you identify what your client is dealing with when they start looking for help, what they want to change, and the smallest useful result you help them create.

Instead of trying to describe everything you know how to do, you will focus on one clear moment your potential client already recognizes.

You do not need another broad description of who you help. You need a moment people recognize.

Get the free worksheet

Enter your name and email below to get The Moment Map.

A worksheet to help you pinpoint when someone needs your help.

Your specialty tells people what you do. Your Moment Map helps you identify the problem they need help solving.

Start with the moment

Identify what is happening when someone first realizes they need support.

Listen for their words

Write down what people are saying, asking, worrying about, or trying to change. Use what you uncover to describe your coaching more clearly in conversations, content, and offers.

Name the smallest, useful result

Identify the first useful change they want help making

Your niche does not have to explain everything you do

A broad niche tells you who you might help. The Moment Map helps you identify what is happening in their life when they start looking for help. Someone might be:

• struggling to eat well after a new diagnosis
• trying to rebuild routines after burnout
• unsure what to do after losing a pet
• overwhelmed by conflicting health advice
• ready to make a change but unsure where to begin

The Moment Map helps you identify the point where your knowledge meets a problem someone already wants help solving.

Use it with Certified. Now What?

Certified. Now What? helps you choose and test a direction for your coaching business.

The Moment Map helps you zoom in on one problem within that direction and identify what your client is experiencing when they start looking for help.

If Certified. Now What? helps you answer “Who should I help?”, The Moment Map helps you answer “What is happening when they need me?”

Pinpoint the problem your client is trying to solve when they start looking for help.

Get The Moment Map and turn that problem into clearer language for your coaching.